Classy Advertising Campaign for Level8: Captured by Conceptual Fashion Photographer in Paris

I recently had the pleasure of collaborating with Level8, a New York-based luggage brand, to shoot an exciting advertising campaign in the heart of Paris. The goal of the project was to showcase Level8’s sleek, modern designs against the backdrop of Parisian elegance. With two models and two thoughtfully curated outfits, we set out to capture the perfect blend of fashion and functionality.

 

The shoot took place in two iconic locations: Bridge Alexandre III and Place Vendôme. These spots were chosen not only for their breathtaking views but also for their ability to represent the luxurious and global lifestyle that Level8 embodies. The stylist for the shoot prepared two distinct outfits that complemented both the brand’s aesthetic and the elegant beauty of the surroundings, carefully balancing contemporary design with classic Parisian charm.

 

As a fashion photographer in Paris, I collaborated closely with the creative team to ensure every detail was aligned with the campaign’s vision. From scouting locations to testing lighting setups, each step was meticulously planned. On the day of the shoot, we worked with natural light to create images that feel authentic, stylish, and relatable. Every shot aimed to reflect the lifestyle of the modern traveler, blending style, practicality, and sophistication.

 

This project was a great example of the importance of thorough preparation in creating a successful advertising campaign for a brand in Paris. By combining my artistic direction, styling, the models' elegant poses, and the iconic Parisian locations, we captured the essence of what makes Level8 unique—travel gear designed for today’s stylish, on-the-go individual.

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